scott. >> we've all got used to the basic shape of a smartphone, whatever the screen size. it's basically a flat block, until now. here's a look at the first flexible phone even before you could buy it in america. >> yes, the screen is nice, but really you can say that about most smartphones these days. what makes the lg g-flex different is its shape. it's curved inside and out. >> it fits reallyering no, ma'amically for to your face. the mike is actually closer to your mouth. the sound is about three decibels better. it's comfortable to hold in either hand, whether you are right or left-handed. >> reporter: you can call it a gimmick, but if you ever sit on your phone or drop your phone, check this out. the g-flex bend to keep from breaking. >> the form factor does do -- it actually does flex, which allows it if it's dropped, per se, on impact, it absorbs the impact differently and won't shatter or break as other phones might. >> whether or not the phone itself takes off, the curved screen idea is coming to television and likely to tablets. it's a different way to see, hold